GO TO MARKET CONSULTING | Strategies for Life Science Companies
  • Services
    • Business Development
    • Product Licensing
    • Product Marketing Strategy
    • Clinical Operations
    • North American Representation
  • People
    • Maria Chiam
    • Aric Hooverson
    • Susan Koppy
    • Raphael Bartholomeusz
  • News & Events
  • Contact

go-to-market strategies
​for Life Science businesses

Go To Market Consulting is singularly focused on helping biotechnology, pharmaceutical, medical device, and digital health companies develop go-to-market strategies for new products, services, and IP. We provide executive-level business development, strategic marketing, and clinical operation services to organizations of all sizes: start-up, established, and academic.
BUSINESS PLANNING & DEVELOPMENT
  • Identify, evaluate, and access new assets that add value to your company's R&D pipeline.
  • Complement in-house business development teams or perform as an independent, out-sourced business development team.
PRODUCT LICENSING SUPPORT
  • Support customized in- and out-licensing of new products to pharma/healthcare partners worldwide.
  • Provide turn-key partnering processes, design of support materials, and strategic planning for technologies, assets, and IP.
PRODUCT LAUNCH COMMUNICATIONS / MARKETING STRATEGY
  • Develop optimal product launch marketing and communication strategies– supported by comprehensive insights from thought leader, physician, patient, caregiver, and payer market research.
  • Create social content publishing models for clients, including: educating (and selling) internal teams on content creation, content syndication, paid amplification, and building editorial/marketing teams. 
  • Provide insights on emerging trends and online developments – across all social platforms and best practices – as they affect healthcare companies using digital channels.
CLINICAL OPERATIONS PLANNING & IMPLEMENTATION
  • Plan and implement clinical development programs across a wide range of therapeutic areas. 
  • Provide operational support including: mapping the competitive landscape, creation of target product profiles, regulatory support, and medical affairs (pre- and post-launch).
NORTH AMERICAN REPRESENTATION
  • Establish local representation for European and Asia-Pacific businesses wanting to do business in North America or with North American companies. 
  • Enable North American business operations without taking on unnecessary risk.
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Go To Market Consulting
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  • Services
    • Business Development
    • Product Licensing
    • Product Marketing Strategy
    • Clinical Operations
    • North American Representation
  • People
    • Maria Chiam
    • Aric Hooverson
    • Susan Koppy
    • Raphael Bartholomeusz
  • News & Events
  • Contact