Aric HooversonAric is a results-focused strategic healthcare marketer with extensive experience building healthcare brands, launching new products, pioneering digital strategies, and driving marketing operations across multiple healthcare sectors. He is the "go-to" person trusted to quickly resolve challenging marketing issues.
His expertise spans cardiovascular, gastrointestinal, infectious disease, orthopedic devices, oncology, diabetes, rheumatology, and rare/orphan diseases. Tel: +1 415.823.1740 |
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Aric is an award-winning strategist and brand advocate offering thought leadership, strategic advice, and go-to-market strategies that leverage best practices and best-in-class tools. He helps companies interpret the competitive landscape, identify brand barriers, and craft brand visions that engage Health Care Provider (HCP), Patient, and Caregiver audiences. As a senior executive leader at some of some of the world's leading healthcare advertising and marketing organizations (Omnicom, Huntsworth, Grey Worldwide), Aric has led marketing efforts for Fortune 500 companies across multiple healthcare and pharmaceutical sectors including:
PHARMA / BIOTECH: Amgen • AstraZeneca • Baxter • Celgene • Genentech • Horizon • Ipsen • Theravance
MEDICAL DEVICE: Edwards Lifesciences • Johnson & Johnson • Maquet Cardiovascular • Medtronic • Smith & Nephew
HEALTH ADVOCACY: Diabetes Care Coalition • Direct Relief International
INSURANCE / MANAGED CARE: Anthem Blue Cross • Blue Shield • WellPoint
HOSPITAL / POINT-OF-CARE: Spohn Christus Health • Ascension • UHS
PHARMA / BIOTECH: Amgen • AstraZeneca • Baxter • Celgene • Genentech • Horizon • Ipsen • Theravance
MEDICAL DEVICE: Edwards Lifesciences • Johnson & Johnson • Maquet Cardiovascular • Medtronic • Smith & Nephew
HEALTH ADVOCACY: Diabetes Care Coalition • Direct Relief International
INSURANCE / MANAGED CARE: Anthem Blue Cross • Blue Shield • WellPoint
HOSPITAL / POINT-OF-CARE: Spohn Christus Health • Ascension • UHS
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