GO TO MARKET CONSULTING | Strategies for Life Science Companies
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    • Maria Chiam
    • Aric Hooverson
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    • Raphael Bartholomeusz
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Aric Hooverson

Aric is a results-focused strategic healthcare marketer with extensive experience building healthcare brands, launching new products, pioneering digital strategies, and driving marketing operations across multiple healthcare sectors. He is the "go-to" person trusted to quickly resolve challenging marketing issues. ​

His expertise spans cardiovascular, gastrointestinal, infectious disease, orthopedic devices, oncology, diabetes, rheumatology, and rare/orphan diseases.

​Tel: +1 415.823.1740​
Aric Hooverson
Aric is an award-winning strategist and brand advocate offering thought leadership, strategic advice, and go-to-market strategies that leverage best practices and best-in-class tools. He helps companies interpret the competitive landscape, identify brand barriers, and craft brand visions that engage Health Care Provider (HCP), Patient, and Caregiver audiences. As a senior executive leader at some of some of the world's leading healthcare advertising and marketing organizations (Omnicom, Huntsworth, Grey Worldwide), Aric has led marketing efforts for Fortune 500 companies across multiple healthcare and pharmaceutical sectors including: 

PHARMA / BIOTECH: Amgen • AstraZeneca • Baxter • Celgene • Genentech • Horizon • Ipsen • Theravance 
MEDICAL DEVICE: Edwards Lifesciences • Johnson & Johnson • Maquet Cardiovascular • Medtronic • Smith & Nephew 
HEALTH ADVOCACY: Diabetes Care Coalition • Direct Relief International 
INSURANCE / MANAGED CARE: Anthem Blue Cross • Blue Shield 
• WellPoint
HOSPITAL / POINT-OF-CARE: Spohn Christus Health • Ascension • UHS
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Go To Market Consulting
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  • Services
    • Business Development
    • Product Licensing
    • Product Marketing Strategy
    • Clinical Operations
    • North American Representation
  • People
    • Maria Chiam
    • Aric Hooverson
    • Susan Koppy
    • Raphael Bartholomeusz
  • News & Events
  • Contact